We identify clients' goals, target audiences, and challenges through thorough research and analysis, gaining a deep understanding of their needs and industry landscape.
We develop a strategy with clear objectives, timelines, and resource allocation to ensure optimal results, based on insights gathered for the best course of action.
With a solid plan, we execute efficiently, aligning design, development, and marketing with the client’s vision for seamless strategy implementation.
Once assets are ready, we promote the brand across digital channels to boost visibility, engage the target audience, and achieve results through targeted ads, social media, and SEO.
We use a holistic approach, combining paid media, content marketing, and organic outreach to drive engagement and conversions through diverse digital marketing techniques.
After launch, we analyze campaign performance with advanced tools, tracking key metrics and making data-driven adjustments to ensure optimal results for our clients.
We don’t just run advertisements; we help you grow in a measurable way.
Setting a daily budget and pushing launch is not enough to make Google Search Ads work. It takes the correct tools, research, testing, and optimization. This is how our team of experts produces great campaigns from the ground up:
We start by using tools like Google Keyword Planner, SEMrush, and Ahrefs to do a complete keyword study to find search terms that your audience is actively using and that work well. We go after a blend of:
We look at your competitors’ Google Ads, including their ad wording, bidding strategies, and landing pages, to learn from them and make your own ads more effective.
Our creative team develops ad copy that is interesting and matches what the user is looking for. To get more people to click on our links, we employ bold headlines, appealing CTAs, and descriptions that are full of keywords.
If the landing page doesn’t convert, a brilliant ad is useless. We are a digital agency that designs and optimizes your landing pages to get more conversions. This includes making them load quicker, work better on mobile devices, and have clear messaging.
We set up your ad groups, match types (wide, phrase, exact), bidding techniques (human or automatic), geo-targeting, device targeting, and more to make sure you get the most out of your investment.
We are always testing alternative ad copy, bidding techniques, and extensions like sitelinks, callouts, and structured snippets to see which ones work best.
We put up Google Tag Manager, conversion pixels, and Google Analytics to keep track of every action, like filling out a form, making a phone call, or making a purchase, and then we used that data to make things better.
We are experts in Google Search Ads, but we also handle a number of other Google Ads formats to make a complete strategy:
Text adverts that show up on Google’s search engine results page (SERP) for terms that show a lot of interest. Best for getting leads and making sales right away.
Image-based banner advertising that show up on third-party websites through Google’s Display Network (GDN). Great for getting people to know about your brand and remarketing.
Remarketing advertisements are advertising that are shown to those who have already visited your site. They are meant to bring them back and persuade them to buy something.As a Google Ads agency with a lot of experience, we can help you figure out which mix of campaigns will work best for your business type and marketing goals.
If you know what these terms mean, you’ll be able to better judge how well your campaign is doing:
The click-through rate (CTR) is the number of people that clicked on your ad after seeing it. CPC, or Cost-Per-Click, is the price you pay for each click on your ad.
Google’s score of how relevant and high-quality your keywords, advertising, and landing pages are. Higher scores mean lesser CPC.
This tells you where your ad will show up in the search results. It all relies on how much you bid and how good your Quality Score is.
The number of people that clicked on your ad and then did what you wanted them to do (like fill out a form or make a purchase).
Impression Share:
The percentage of total impressions your ad gets relative to the total number of impressions that are available.
Words you don’t want people to click on in your campaign.
Google gets more than 8.5 billion searches per day, and a lot of those people are looking for answers. Google Search Ads are different from other digital channels since they connect you with people who are already ready to buy. This makes it a very useful and cheap way for businesses of all sizes to reach customers.
You may get more visibility and growth than ever before by paying for search ads through a trusted Google Ads marketing agency like Innovate Digital Media, no matter how big or little your business is.
We at Innovate Digital Media believe in results, not promises. We take a deliberate, open, and results-oriented approach to Google Search Ads. We’re happy to be one of the best Google Ads agencies that brands in many different fields trust. We have a staff of Google-certified professionals and a history of successful campaigns.
Clear reports
Campaigns that support corporate goals
Strategies that are relevant to the industry Individualized help and advice
Let’s make your marketing money work for you. Innovate Digital Media is the Google Ads agency you can trust to give you performance-driven solutions, whether you’re just getting started or want to grow your campaigns.
📞 Call us today to set up a free consultation and let us help you take over the search results.
Performance Max campaigns
Google Ads has introduced several new features to enhance ad performance and personalization. Performance Max campaigns, which use AI and machine learning to automate and optimize campaigns across all Google platforms, have been receiving widespread attention.